Rockford, IL Ad Agency, MANIFESTO, Celebrates 18 Years

5.1.14
“Lines form on my face and hands… I’m eighteen and I like it!”—Alice Cooper
Rockford, IL Ad Agency, MANIFESTO, Celebrates 18 Years

This May Day (May 1) MANIFESTO turns 18. I always thought it appropriate that MANIFESTO’s anniversary was on May Day— not only is it a traditional spring holiday (yeah, Germany!), but it is also International Workers’ Day. Maypoles (Maibaum) throughout Bavarian towns have symbols denoting local craftsmen’s guilds. The Maypoles are decorated with wreaths and ribbons. Dance, food, drink— and a host of other interesting traditions ensue. Celebrating life, craft, hard work, and the hope of what’s ahead are all worthwhile. And all are attributes of MANIFESTO.

On this May Day (aka MANIFESTO Anniversary Day), take stock. Reflect on what’s been done and what lies ahead. Take pride in your craft, working hard and helping to propel others forward. And don’t forget to celebrate a job well done.

Prost! — Brad Carlyle

MANIFESTO’s Brad Carlyle invited to be Design Guest Speaker

4.29.14
Brad Carlyle, Creative Director for MANIFESTO graphic design / marketing / branding / advertising, was invited to be guest speaker at the Department of Art at Rock Valley College. The event took place on 4/22/14. The discussion was about graphic design and how it pertains to students preparing for the professional world. Topics included psychology, concept, composition, color, typography, illustration, photography, production, media, and appropriateness for the intended audience. Technology  and professional ethics were also addressed.

“As designers, it is our responsibility to not only make things better with design, but to also make things appropriate for the target market,” says Carlyle. “You must remember the target market is actually who you are designing for— not for yourself nor even for the client.” he continued.

Carlyle, who has won numerous design awards, has spoken to multiple college design departments, and most recently, at the University of Wisconsin. He can be contacted at brad@manifestoad.com or 815.969.9100.

photo: courtesy of Colleen Vandenberg

Rockford, IL | Website Design for Winnebago County Forest Preserve District Revealed

4.9.14
MANIFESTO graphic design / marketing / branding / advertising has just completed the website design for Winnebago County Forest Preserve District. The highly-detailed and easily updated (client will change content often) website features all offerings of WCFPD and each of it’s 41 forest preserves. It includes a comprehensive calendar of events promoting nature and fitness year-round. The website showcases the natural beauty of the forest preserves and for authenticity, uses only photographic images shot within the preserves. It also encourages budding wildlife photographers to submit their own images of elusive creatures to be featured on the website.

As part of an ongoing branding program, the new website fits perfectly with other elements in the campaign. Continuity is essential and the warm, natural look and feel works well with other newly designed materials; maps, brochures, educational displays, logos, e-newsletters, e-blasts, print ads, etc.

To visit site, click here.